Paint color converter
Search any paint by name (e.g., "Tricorn Black", "Hale Navy", "Repose Gray"). See the closest equivalent in every other US paint brand. Computed by ΔE2000 across 2,000+ colors.
Equivalent in other brands
Cross-brand color translation
Type any paint name or SKU and the tool finds the closest match at every other brand we carry. Behind the scenes it converts both colors to CIE Lab and compares them with ΔE2000, the same perceptual-difference formula that paint chemists use when they're judging whether two batches came out the same. The brand line at the top is the source. Everything below is what the same color looks like at Sherwin-Williams, Benjamin Moore, Behr, Valspar, PPG/Glidden, Dunn-Edwards, Magnolia Home, Pratt & Lambert, Farrow & Ball, Clare, Backdrop, and Kompozit.
Why ΔE under 2 is the threshold
Two paints with a ΔE under 1 are perceptually identical to most viewers. 1–2 reads as near-perfect. 2–3.5 is close. Above 5 is a different color. When you're switching brands — because a SKU got discontinued, because your local store carries one brand and not the other, because a contractor wants to spray with the line they like — anything in the near-perfect band will read on the wall as the same paint.
When it makes sense to switch
- The original SKU was discontinued or reformulated.
- You're touching up a few years later and the original brand isn't carried locally anymore.
- You want a single brand across the whole house and need to translate a designer's pick.
- Pricing — the same color at one brand can run 30% less than at another.
- You're spec'ing for a contractor who only buys from one supplier.
FAQ
If the ΔE is under 2, yes — most people can't tell two colors with ΔE under 2 apart even side by side. Always order a sample and test on the wall before committing.
Use the hex-to-paint matcher instead. Look up the brand's published hex, paste it, and you'll get the cross-brand matches the same way.
Yes. The hex is an approximation. Two paints can match in published hex and still differ at the wall because of different pigment loads, base colors, and how each formula handles light. Sample first.